Introducing RuralWaterSearch.com powered by NaylorNet – the internet on tap for the rural water management industry

Don’t miss the chance to stand out, right where and when it matters most. Put your message in front of your prospects right when they are ready to buy…the moment they start searching for products and information.

The innovative RuralWaterSearch Marketing Program offers the newest, most efficient marketing opportunity in rural water management industry. A deeply focused search engine and job tool for engineers administrators and other RW professionals, RuralWaterSearch delivers your prospects and buyers in the most relevant and targeted environment available in the industry. Whether you are a traditional direct marketer or an online advertiser, RuralWaterSearch ensures that your prospects find you when they look for the answers. Imagine when someone is searching for exactly what you make and your message is there. Advertising doesn’t get more targeted than this.

RuralWaterSearch has catalogued a variety of content sources into the most complete library of information for the RW professional; assisting them in the doing their jobs better. From national and regional association archives and other media sites, to vendor information by category, academic and web based government regulation web sites; we have vetted and presented the relevant content, creating an exceptionally useful user experience.

Vertical search delivers the most relevant results
Search technology is used by 80% of the 550 million internet users*. The popularity of search technology has prompted the emergence of vertical search technology, which provides users with a narrow, relevant index.

General search engines, like Google or Yahoo, search all available websites. That can lead to unnecessary, irrelevant results that obscure the best results. RuralWaterSearch, with its vertical search technology, reviews and ranks all the websites that are part of the RuralWaterSearch search network. That means RuralWaterSearch delivers the most relevant and focused results to the user, not millions of irrelevant links.

RuralWaterSearch Marketing Program Benefits

Advertising on RuralWaterSearch provides you with these benefits

  • Targeted advertising opportunities to reach buyers during the information gathering stage.
  • Lower lead management costs due to the focus on quality, not quantity.
  • Your advertisement will appear in a highly relevant editorial environment.
  • Your message won’t be lost in the clutter that can result on a general search engine.
  • Simple easy to navigate tools to buy and manage your program.
  • Support for real-time promotional efforts and the ability to change ads in real time
  • Ability to run individual ads for each keyword purchased.

 

RuralWaterSearch.com Offers the Following Advertising Programs

Please contact us for pricing

 

Charter Sponsor Program                                      
Includes:

  • Banner Ad in rotation at top of search engine results page
  • Keyword-generated text ad – identified as a “sponsored link” on right side of search engine results page – sponsorship includes 50 keywords
  • Monthly keyword search report
  • Copy can be changed at any time

 

Category Sponsorship                                            

Banner ad appears on the top of search results for all searches in done in a category

The following categories are available for sponsorship

  • Academic
  • Associations
  • Government
  • All

Keyword Package                                                   

Keyword-generated text ad – identified as a “sponsored link” on right side of search engine results page – package includes 25 keywords

Keyword Ads include

  • Headline of 25 characters
  • 2 lines of descriptive text up to 35 character each.
  • Visible URL
  • Monthly keyword search report
  • Copy can be changed at any time

 

Our representatives can create custom sponsorship packages that combine keyword and category sponsorships.

 

The Savvy eMarketer Hints

  • Use single keywords to generate awareness and branding. Use keyword phrases to drive registrations or sales.
  • Utilize different creative options for different keywords.
  • For branding strategies, banner ads are the best option. For conveying product information and leads, text ads are the best option.
  • Be sure to “make an offer” in your keyword ad to encourage responses; don’t just wave the company flag!

 

Buy Your Sponsorship Today

Reach potential prospects with your message, right at the time they are looking for solutions. The RuralWaterSearch Marketing Programs offer the best way for you to reach your target audience.

 

To learn more about RuralWaterSearch Marketing Programs, contact:

Loren Rutherford

Email: lrutherford@naylor.com
Phone: (770) 810-6967
Naylor, LLC
12600 Deerfield Parkway, Ste 350
Alpharetta, GA, 30004-6130